Technology Magazine August 2025 | Page 186

Google’ s AI-powered efficiency recommendation system for data centres has led to a 40 % REDUCTION

in the energy used for cooling
Kara Hurst, Amazon’ s CSO, says:“ Climate change is one of the world’ s greatest challenges – and at Amazon, we know we have to move fast, constantly innovate, invest and stay nimble in order to continue to become a more sustainable company. AI and ML can help us meet our climate goals at the speed, scale and urgency our planet requires.”
This is nothing new to Amazon, however. For decades, Amazon has leveraged AI and ML to drive innovation – whether it’ s minimising packaging and food waste or optimising the efficiency of its fulfillment operations. Through Amazon Web Services( AWS), which it has pledged to be net-zero carbon by 2040 and water positive by 2030, Amazon is not only providing customers with advanced AI infrastructure and solutions, but also making AI more accessible.
Its infrastructure, it claims, is up to 4.1 times more energy efficient than on-premises and can reduce workloads’ carbon footprint by up to 99 %.
This, Kara attests, empowers businesses and individuals to accelerate their purchases, operations and sustainability efforts.
“ As the most transformational technology of our time, Amazon expects AI to be an increasingly important part of our work to build a more sustainable business,” Kara adds.
186 August 2025