KEY WAYS AMAZON IS USING THE POWER OF AI TO REACH ITS CLIMATE PLEDGE COMMITMENT – WHICH CENTRES AROUND NET-ZERO CARBON BY 2040 – INCLUDE:
Suppliers in China have joined Apple in its commitment to renewable energy projects, like this solar farm in the Sichuan province
• Reducing packaging use
• Identifying damaged items to prevent waste
• Monitoring produce to reduce food waste
• Reducing returns by helping customers find the perfect fit
• Measuring the carbon footprint for products
• Preventing deforestation by democratising data
• Using AWS chips to power AI more efficiently
The double-edged sword“ The challenge of reaching our sustainability goals given the increased demand for energy and resources driven by AI is not unique to Meta,” Meta’ s 2024 Sustainability Report says, acknowledging the dual challenge posed by AI.
Like its Big Tech counterparts, Meta is no stranger to this challenge. While AI is driving its business growth and innovation, the technology is also significantly increasing its energy and resource demands, posing as an enabler of and challenge to its net zero goals.
Although far from a unique approach, Meta is pairing renewable energy with its AI initiatives to mitigate its impact,
188 August 2025