CLOUD COMPUTING
So far, the summer of 2025 has belonged to Salesforce.
Since the launch of its flagship AI product Agentforce last year, the cloud-based software giant has embarked on one of the most ambitious corporate marketing campaigns in recent memory.
The Agentforce World Tour – a roadshow so vast that even Taylor Swift wouldn’ t turn her nose up at it – has helped to familiarise people across the globe with Salesforce’ s new landmark offering, a platform that deploys AI agents to automate tasks, assist employees and manage customer relationships.
The tour has already made stops in all five continents, with a whole host of dates still to come later in the year. Clearly, Salesforce believes it is sitting on a goldmine, and Marc Benioff and co. want to shout it from the rooftops.
“ This isn’ t just hype,” Salesforce’ s long-term CEO said recently.“ This is real technology that can lower your costs, make things easier, and deliver the vision of digital labour to you and your company – now.”
If the live event at London’ s ExCel was anything to go by, then the business world is cottoning on very quickly.
The opening keynotes, delivered by UK & I CEO Zahra Bahrololoumi and SVP of Solutions Engineering Paul O’ Sullivan, included live demonstrations of the technology, showing the 12,000-strong audience the transformative power of Agentforce in action.
54 August 2025