CLOUD COMPUTING
Freeing people up to be more creative Addressing concerns about AI replacing human creativity, Paul offers a different perspective. Rather than viewing AI as a threat to creative industries, he sees it as a liberation tool.
“ I actually think script writers and journalists will be the best prompt writers of the future,” he suggests, arguing that their descriptive abilities make them naturally suited to working with AI systems.
The broader vision is one of enhanced human potential rather than replacement. By handling repetitive and time-consuming tasks, Agentforce promises to free workers for more creative and personally fulfilling activities.“ I think we all are looking fo more time in our day to do some of these creative recreational types of activities,” he says.
“ We can absolutely redefine and reimagine the world that we live in with this technology right now”
PAUL O’ SULLIVAN SVP OF SOLUTIONS ENGINEERING, SALESFORCE
What does the future hold for Agentforce? As for what lies ahead, Paul’ s optimism is infectious, even if his predictions remain deliberately broad.“ I think the possibilities are only limited by our lack of creative thinking,” he reflects, envisioning applications ranging
62 August 2025