Technology Magazine December 2017 | Page 91

RETAIL
Ronan Murphy , Technical Director
Technological innovation For a company whose operations are 100 % run through an electronic online platform , it goes without saying that technology truly is the lifeblood of BetBright . But in the ever-changing world of technology , with today ’ s practices almost rendered obsolete by tomorrow , how does it stay ahead of the game and ensure that the products and services it offers continue to not only be what customers want , but continue to disrupt ?
“ The pace of change is relentless ,” says Murphy . “ But we know exactly where we are going and more importantly , how to get there . “ We constantly research and keep up to date with innovations in other sectors and we are constantly optimising our product offering . We study how our customers interact with our platforms . If we notice any friction points , we immediately remove them .”
In line with listening to what customers want and just good business sense , BetBright launched its own casino which significantly expanded the business .
Brennan notes that when looking at the existing players in the market , close to 50 % of all revenue is
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