BETBRIGHT
BetBright operations
generated through an online casino platform . BetBright , in order to both keep up and continue to push the boundaries as to what can be expected of an online gaming and entertainment company , launched its online casino platform in 2014 .
“ Casino ,” Brennan adds . “ Is an essential part of the customer lifetime value . Customers expect to find a casino element and if you don ’ t have it , then you ’ re going to lose customers . Yes , we integrated it over time , but it was never an option . It was in our plans from day one .”
Data management As noted previously , BetBright is not the only player in this market and both Brennan and Murphy admit that in order to succeed and stand apart from these competitors , BetBright cannot ignore what they are offering .
To do this , BetBright has a Product Management team specifically focused on understanding what the customers want , what they like and dislike , and to look at how customers interact with and engage with competitors .
“ Our Product Management team and
92 December 2017