4REFUEL
“ The key is differentiating yourself from being a commodity ”
– James Lee , Chief Information Officer
James Lee
Chief Information Officer
James joined 4Refuel in 2003 and currently holds the role of Chief Information Officer . James has held multiple roles in the organization during his tenure at 4Refuel including VP Operations , VP Strategic Initiatives and VP Systems Development & Integration . Prior to joining 4Refuel James spent eight years in the forestry sector across a variety of disciplines including planning , operations , engineering & silviculture .
Hiring the best Ensuring drivers are fully trained in these systems is a top priority . “ There are so many things you have to worry about ,” Lee explains . “ When you ’ re on a fuel truck and carrying dangerous substances , we want to really make sure the technology is easy to use , so it ’ s very important that computers are responsive and simplistic .”
Just as challenging is driver retention . In December 2016 stricter legislation was enforced for long haul drivers , and it became a requirement for electronic log books to be kept for safety .
172 July 2017