DEUTSCHE TELEKOM
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Whilst cost efficiency is a vital aspect of this transformation story , it seems that , at the crux of it , Deutsche Telekom is focused on innovation and market impact .
As a result , digitisation is not just changing the back-end functions , it ’ s also transforming the customer experience and providing new avenues of revenue .
“ You cannot reap all the benefits of digitisation if you are only focusing on costs ,” Deissner explains . “ We think of technology as necessary not just for enabling efficiencies , but for enabling innovation that provides new products and sources of revenue .
“ Let me give you a few examples for efficiencies . One is the way you
JULY 2018