EXIM BANK
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One outcome of this data analysis is that Exim Bank has used this information to create a preferred customer loyalty programme .
“ Using the data , we can analyse and see who our best customers are and give them preferential treatment ,” explains Nalitolela . “ Like a loyalty programme , whoever falls in the preferred customer bracket , will get preferential treatment at branches and will also get a reduced rate if they visit certain partners of ours and use our credit or debit cards .
“ We are using this to try and attract customers who don ’ t bank with us that much so that they can enjoy these benefits , and it is also helping us retain our preferred customers by giving them an incentive to stay .”
Keen to gain a bigger slice of the market , Exim Bank has also fully embraced the industry-wide shift towards internet and mobile banking .
Mobile phone usage has surged in Tanzania and other East African countries , thanks to the launch of
256 June 2018