DIGITAL STRATEGY
Mark Zuckerberg over whether AI is a good thing or putting us all in jeopardy of living by the will of machines .”
BMC thinks differently in order to apply machine learning to solve a real problem . “ Here ’ s an example ,” offers Berutti . “ People don ’ t want to call a helpdesk if they don ’ t need to . You want an automated repair , so we ’ re using machine learning and analytics to take the things humans shouldn ’ t have to bother with and allow machines to take advantage of them . You might have tens of thousands of IT tickets or problems registered in your system , but you can ’ t read them all . We ’ re applying machine learning to read hundreds of thousands of tickets in minutes for the identification of repetitive problems that could be automated and never have to have a human get involved at all , such as password resets or phone updates , so we can elevate the work of human beings towards things that are more sophisticated and important – that ’ s how we leverage AI .”
Globally , traction for the public cloud began in the US where the major providers are based . Now with the increasing velocity of adoption of new tech and DevOps , Berutti recognises an opportunity for the UK and Europe to work smarter and embrace the public hybrid cloud . Whereas a lot of US companies “ ran headfirst into a multi-cloud DevOps private reality ”, latecomers can learn from their mistakes and , with BMC ’ s help , avoid negative outcomes such as performance degradation . Berutti ’ s advice is simple : “ Start with a baseline . Ask : where are my assets ? We need to learn what assets make sense to move to the public cloud , or migrate to a multi-cloud reality , from an efficiency perspective ( cost or speed ) and , when they are moved there , how we make sure we get the best performance versus cost and security outcome .”
Berutti believes it ’ s thanks to its key partnerships that BMC has evolved to a point where its offering is unique in the market . “ AWS has elevated us ( along with the likes of other public cloud providers such as Microsoft Azure ) to a strategic partner around multi-cloud management .” The reason BMC is important to them is because it has customers who are worried about securely moving to a public cloud environment with the desired outcome . “ AWS is taking our tech to its customers so
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