FIVE MINUTES WITH ...
FELIX EICHLER
AT JUST 25 , FELIX EICHLER IS CTO AND CO-FOUNDER OF DIGITAL ADOPTION PLATFORM START-UP , USERLANE . HIS COMPANY HELPS COMPANIES IMPROVE THEIR EMPLOYEES ’ ADOPTION OF NEW SOFTWARE IMPLEMENTATION .
NOTABLY , EICHLER WAS A MEMBER OF FORBES 30 UNDER 30 FOR TECHNOLOGY IN 2021 .
Q . WHAT ’ S THE KEY CHALLENGE YOU SET OUT TO SOLVE ?
» At Userlane , we believe technology should be a boost , not a burden . My co-founders and I were inspired by the frustrations many people were having with using new software productively while at work , especially when that software was constantly changing or being updated . We set out to solve this by providing the right help at just the right moment . The Userlane platform , an example of what is known as a Digital Adoption Platform , is an overlay to any software , such as Salesforce or SAP , to help users find their way around , much like a GPS in a car . Can you imagine driving around a complex city without that ? We ’ ve received a lot of interest in this approach from companies all around the world , including Allianz , B . Braun , Deutsche Bahn , and P & G . We did our initial seed round in 2016 , followed by Series A in 2018 and Series B in 2020 . To date , we have raised US $ 16.3mn . This has allowed us to grow to a team of 100 people in Europe in just a few years – but we ’ re just getting started .
“ EMPLOYEE EXPERIENCE HAS RAPIDLY CLIMBED UP THE CORPORATE AGENDA IN RECENT YEARS ”
22 March 2022