DIGITAL DISRUPTION
had tables of data that told them “ everything and nothing at the same time ”, as he puts it . “ We pulled this up on the dashboard , and two of them said , ‘ there ’ s the question we got from the Chairman yesterday that took us four hours to answer ’ – it was right there on the screen . We initially onboard and integrate our clients ’ data with the minimum of effort from them , and after the initial onboarding , the data flow is seamless .”
Initial conversations like this with clients are an important part of the didici process . “ It ’ s not a cookie cutter solution ,” Ogle explains . “ We take a collaborative approach with the clients to identify their particular challenges and how we can utilise the platform , customising it slightly for them to get the most out of it .”
As a smaller company , didici can offer this more personal , tailored approach , and Brookes thinks that ’ s a huge achievement . “ We are a group of highly experienced , talented people who can come in as a small and effective team and make a massive difference in a very short space of time . We ’ ve done lots of engineering into the platform and how it works so we can do that – you
can scale it and , with a bunch of sensible defaults , should only have to edit the things that are different for a particular business , rather than starting from scratch every time .” “ We ’ re privately owned at the moment ,” Ogle adds , keen to show how this small company is making a big splash . “ We ’ re passionate about what we ’ re doing . We help retailers make a difference . We focus on recruiting like-minded individuals who want to work closely with us and , more importantly , closely with our clients , to really shape something different .” The future of consumer brands
46 May 2018