“ We ’ re just scratching the surface , and one of the things we ’ re going to start to see is that just about every industry is going to be disrupted ”
– Scott Amyx
Why Amazon and Alexa are winning the race
Amazon has a firm hold over consumers ’ buying decisions , with 85 % of voiceshopping consumers selecting the products Amazon suggests .
A big factor in this has been the success of Alexa and Amazon Echo and we asked Scott Amyx what they ’ ve done right to steal a march on the competition ?
He says : “ One of the things that ’ s very important is when Amazon Alexa and Amazon Echo started to come out , they didn ’ t sell it as a very advanced artificial intelligence piece , but rather they spoke in a kind of ‘ common ’ way .
“ The penetration of Echo and Dot was incredible , and it was very interesting because instead of the usual early tech adopters that you would think of being associated with a tech launch and so forth , these were mums , these were kids , these were just certain people that were not necessarily really adopters when it comes technology .
“ But they start to place them in their home , and as they start to interact with Alexa , there was a certain expectation that built over time where they said ‘ well if my Alexa , if my Echo , or Dot can speak , why shouldn ’ t my computer , why shouldn ’ t my lamp , or something else for that matter ?’
“ What ’ s very interesting about Amazon in particular is that they have very clear tenets , or pillars that drive their company ethos , and one of those has to do with innovation . Their philosophy is that doing the typical primary research , customer surveys , interviews , and panels is insufficient .