JELLYFISH
Jellyfish and its partners “ We have always had a partner-centric approach ,” explains Pipat . Having partnered with Google for over a decade , Jellyfish works with them all over the globe , with an expertise that runs so deep that Jellyfish routinely trains teams of Google employees on Google ’ s own products .
But the partnership isn ’ t just oneway . “ We work hand-in-hand with Google ’ s product teams to ensure that the technology we ’ re building is complementary to their roadmaps .”
They ’ ve been working in a similar way with another of their big partners , Meta , having spent the last six months developing technology that monitors and optimises social commerce .
“ We wouldn ’ t be where we are without our partners ; that is something that we are very aware of ,” Pipat states frankly . “ We have a team that is specifically in charge of partnerships and we build our technology with a strong awareness of where these platforms are going . Working alongside our partners in this way helps to drive a competitive edge for our organisation in the future .”
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