RENTOKIL INITIAL
A three-pronged strategy Rentokil ’ s European data strategy has three core pillars :
1 . Data health 2 . Data controls and understanding 3 . Insights
All three pillars are interlinked as good data health comes from well-controlled data , and getting value from analytics and insight requires high-quality data .
“ Insight is a real route into growing revenue , shrinking costs and improving customer experience if used in the right way ,” Graham explains . “ We can use data insights to manage the productivity of our technicians , which means we provide a better service to our customers while improving our bottom line .
“ We have a whole ‘ hearts and minds ’ campaign going on where we are instilling the virtues of why data quality is important to every person ”
ANDY GRAHAM HEAD OF DATA AND CDO FOR EUROPE , RENTOKIL INITIAL
202 September 2023