SALESFORCE
COMPANY SPOTLIGHT
This expanded the system beyond basic sales tracking , creating an ecosystem of business software tools .
The company pursued growth through acquisitions . The purchase of ExactTarget in 2013 added email marketing capabilities . Demandware , acquired in 2016 , provided e-commerce functionality . The Tableau acquisition in 2019 brought data analytics capabilities .
SALESFORCE
HEADQUARTERS : SAN FRANCISCO , CALIFORNIA , UNITED STATES
NUMBER OF EMPLOYEES : 70,000
MARKET CAP : US $ 325BN ( FEBRUARY 2025 )
NUMBER OF COUNTRIES : 107
Einstein brings artificial intelligence capabilities In 2016 , Salesforce launched Einstein , an artificial intelligence platform integrated across its products . The system analyses customer data to predict sales outcomes and automate routine tasks . The platform categorises support tickets automatically and routes them to appropriate service agents . For marketing teams , it segments audiences and optimises advertising campaigns based on previous performance data .
Customer 360 unifies data Salesforce ’ s current product suite , branded as Customer 360 , combines data from sales , marketing and customer service systems . This enables organisations to track customer interactions across departments and communication channels .
The company has developed capabilities for blockchain technology – software that tracks transactions through distributed computer networks . It has also created systems for Internet of Things ( IoT ) devices – internet-connected hardware that generates usage data .
154 March 2025