Technology Magazine March 2025 | Page 172

EXECUTIVE INSIGHT
Yet the company has found that whilst AI is the source of these challenges , it could also be part of the solution .
For example , it is expanding its environmental initiatives through AI and data centre improvements with the company ’ s Granite AI model , an ML system designed for environmental applications .
One such initiative includes Kenya ’ s national reforestation programme , which aims to plant 15 billion trees in areas where forests support more than a third of national GDP through water retention .
The technology is effective by enabling agricultural companies to predict crop yields during unpredictable weather conditions and helps insurers assess potential fire and flood risks through advanced data analysis .
“ This is an incredibly exciting time to lead IBM ’ s strategy around sustainability ,” Christina says .
“ There is a lot of work ahead in the sustainability field , but I am thrilled to be working on this important issue here .” WATCH NOW
IBM Impact : Creating a More Sustainable , Equitable and Ethical Future