The Miami Marlins are pioneering the use of AI and ML in Major League Baseball, improving player performance, fan engagement and business success
MIAMI MARLINS
The Miami Marlins are pioneering the use of AI and ML in Major League Baseball, improving player performance, fan engagement and business success
he AI industry hears a lot about how AI is accelerating business competition, operations and people’ s every day tasks – but perhaps the most entertaining and exciting application of AI innovation is in the sports sector.
Miami Marlins, the two time World Series winning Major League Baseball team, are deploying AI and machine learning( ML) technologies across their baseball operations.
From player performance analysis to fan experience optimisation, the Marlins are using AI as part of an organisational rebuild aimed at bringing a World Series championship back to South Florida.
This rebuild is key to the Marlins’ journey in creating a winning culture and team from the ground up, both on the player’ s side and in the front office.
This technology-led rebuild began with a strategic front office transformation aimed at creating long-term competitive advantages through data.
Leading this development is Brian Chase, Vice President of Baseball Systems, who joined the organisation as part of this transformation for the 2025 season as part of a broader front
118 July 2025