MIAMI MARLINS
The Marlins maintain a business analytics division tasked with understanding fan preferences and optimising the customer experience.
Potential applications include enhanced security systems to expedite stadium entry, dynamic pricing models for tickets and concessions and predictive analytics for fan attendance and customer lifetime value calculations.
“ We see an opportunity to commercialise some of our baseball data into fan-facing stats and tools,” says Brian.
“ It’ s about helping fans feel more connected to what’ s happening on the field.”
The data integration and infrastructure challenges Whilst AI has taken the team’ s performance to new heights, the proliferation of data sources across professional sports creates both opportunities and challenges for organisations seeking to implement comprehensive AI strategies.
“ Every day, our mission at the Marlins is simple: get better players and get players better”
BRIAN CHASE, VP OF BASEBALL SYSTEMS, MIAMI MARLINS
128 July 2025