As a result, the organisation combines quantitative analysis with qualitative insights from baseball personnel to create what he terms“ a 360 degree loop of building out models, seeing how much correlation there is for certain variables within those models and seeing how real life events play out – and the cycle continues.”
This iterative approach treats each practice session and game as an experimental opportunity to refine predictive models and validate analytical conclusions against real-world outcomes.
The future potential of AI for competitive advantage As AI capabilities continue advancing, Brian anticipates significant opportunities for sports organisations to develop unique competitive advantages through technology implementation.
The convergence of increasing data availability, improved analytical tools and growing acceptance of technology-driven insights alone creates conditions for sustained innovation in player development and team operations.
130 July 2025