GREEN TECHNOLOGY AND SUSTAINABILITY
How can we balance collaboration – like sharing sustainability information – with maintaining a business advantage?
Petrina Steele:“ Sustainability is now front of mind for many of us, that’ s why we publicly disclose so many figures and we’ re driving everything that we do from a data centre perspective. We have 270-odd data centres around the world so, for us, it’ s all about how we can get to clean energy and make our data centres more efficient. How can we be better for our customers and consumption levels? We’ re always looking at ways to innovate.
We’ re also now part of a consortium of industries that come together and lay out best practices, asking whether we should put more regulatory framework around what is the best standard for data centre PUE and things like that. There’ s a lot of sharing for the greater good, not so much from a competitive nature. I think it’ s more to do with that than anything else.”
Mark Yeeles:“ A lot has been done at Tottenham Hotspur Stadium through the use of our technology that allowed them to drive out cost and carbon from their facility. We took 20 % of their energy bill away from them. It’ s important so that customers can see how you can adopt and adapt technology to drive out cost and waste. Similar to Equinix, we’ re doing the same ourselves. So we make our goals public and known, as well as the way that we are driving that ESG topic and story.
We were voted the number one most sustainable company in the world, and I think we have a lot to stand up for both in our communities that we work in and also the customers that we work alongside.
“ We not only see ourselves as a technology provider, but we see ourselves as a collaboration fulcrum, if you like, to bring people together.”
Elhannah Adekeye:“ I also think the socialisation of standards or what businesses are doing in the sustainability space builds trust with customers. For most of us now, sustainability is top of mind. People are looking for companies that are ethical, they want to use products that are ethical, that are sustainable, because we care about our planet. This is also bringing in customers.” WATCH NOW
Panel Discussion: The Sustainable Technology Forum
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