Technology Magazine July 2025 | Page 147

GREEN TECHNOLOGY AND SUSTAINABILITY
Mark Yeeles:“ We’ ve got to take cost off the balance sheet. Ultimately, that’ s where we need to get to. We do acknowledge there is a cost, but if we strip it right the way back to the beginning, the things you’ re getting free are the data that helps you solve. I really like the idea of starting small, but being able to scale at pace to recognise in some instances exponential savings. There is a cost associated, let’ s be absolutely clear, but I think it needs a mindset shift.
Of course, the cheapest power is the power you don’ t use. That’ s the mentality and the mantra that we‘ ve seen across multiple industries now that helps us really start to picture what the future could look like for this. There is a cost, let’ s not hide away from it, but if we really want to change the narrative and really want to bend the energy curve – which is what we’ ve been advocating for quite some time now – we have to know what the data is telling us and we have to react to it.”
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