Total planned AWS investment in UK cloud infrastructure by

long procurement cycles; we could experiment and figure out what worked with delivery. I think we built our home delivery platform in about three and a half months and deployed it globally in about five minutes because of the AWS cloud.”

This transformation extends to customer touchpoints in high-volume locations.“ If you go to Liverpool Street [ in London ], one of the busiest branches in Europe, to order at the register, or if you use the mobile app or the delivery app, you’ re using AWS,” Phil explains.

Skills gap remains primary barrier to AI adoption While over a third of startups are using AI to develop new products and services, AWS’ s‘ Unlocking the UK’ s AI Potential’ report found that only 15 % of large enterprises have developed a comprehensive AI strategy.

This gap presents economic concerns given that traditional enterprises contribute 48 % of UK

44 July 2025