He suggests the value proposition for cloud adoption extends beyond the technology itself to talent acquisition and retention.“ If I’ m an employee, if I’ m looking for a job, I want to go to an organisation that’ s using the latest technology, where I feel like I can develop some new skills.”
The intersection of cloud and AI technologies presents particular advantages, with Phil drawing an analogy to core business functions:“ Could people do this within their own business? It’ s a bit like asking a McDonald’ s,‘ Why don’ t you run your own power stations because it’ s essential?’ It’ s ridiculous because you want to focus on your core business.”
With AI adoption accelerating while cloud migration continues at a measured pace, are enterprises creating a technological disconnect that could hamper their transformation efforts? Phil dismisses this concern.
“ WE’ RE STILL RUNNING 19TH-CENTURY PROCESSES IN THE 21ST CENTURY. LEADERS NEED TO FUNDAMENTALLY RETHINK”
PHIL LE-BRUN, DIRECTOR OF ENTERPRISE STRATEGY, AWS
46 July 2025